Sara Al-Afifi is an Artist and Researcher who uses design tools to express her thoughts and ideas because she always has something to say.
TypeAraby
TypeAraby is an experimental platform dedicated to the creation, preservation, and evolution of Arabic typography and
type design.
I designed the logo and the complete brand visual identity and merch, while the Arabic lettering of the logo was created by Maha Aqel. The visual identity features vibrant colors and dynamic patterns inspired by the boldness of vernacular calligraphy and the playfulness of Arabic visual culture.
2021